Türkiye's electric vehicle maker Togg is less than a year away from launching what its board chair says will be a lower-cost model aimed at making car ownership more accessible, with orders expected to open in June 2026.
"We are working on a new, much more affordable model to help our lower-income citizens become car owners," Fuat Tosyalı said. "We are working with all our strength to offer the most affordable vehicle with the best equipment."
Initial deliveries of the B-SUV T6X model are planned to begin the same month as orders, Tosyalı said, adding that the company also plans promotional campaigns to support its launch.
The company is currently manufacturing the T10X SUV, introduced two and a half years ago, and the T10F fastback, launched last year, at its factory in the northwestern Bursa province.
The T6X is in the final stages of development, with prototypes currently being prepared ahead of its release next summer.
"We have specifically developed the T6X after the T10X and T10F to make it much more affordable at current prices," Tosyalı told Anadolu Agency (AA).
Togg was founded eight years ago after President Recep Tayyip Erdoğan called for the production of a fully locally funded passenger car.
Vestel Elektronik, Anadolu Group Holding, Turkcell and BMC Otomotiv each hold 23% stakes in the company. The Union of Chambers and Commodity Exchanges of Türkiye (TOBB) owns the remaining 8%.
Togg sold 39,020 vehicles domestically last year and its sales in the first seven months of this year rose 30% year-over-year to 25,848 units, data from the Automotive Distributors and Mobility Association (ODMD) shows.
Toysalı said the compact T6X is designed to be accessible, with a retail price of around TL 1.3 million Turkish lira ($26,936), while promotional financing campaigns will be available at rollout.
Togg was targeting annual production of 150,000 vehicles initially, but Tosyalı said they plan to exceed 200,000 units a year as the company introduces new models across different segments.
The company has already put around 120,000 vehicles on Turkish roads. It has also built a broad service and charging infrastructure.
Tosyalı said sales of the T10X and T10F were now broadly comparable and that their combined monthly sales had been exceeding the total sales of competitors.
Tosyalı said around 80% of service requirements for Togg vehicles could currently be addressed remotely through software.
The company is continuing to expand its physical service network, particularly to meet the needs of customers who require in-person support, he said.
Tosyalı said the growing number of vehicles on the road was also helping Togg optimize production costs and reduce investment costs per vehicle.
Industry sources say that, despite benefiting from tax breaks and incentives, any carmaker is likely to struggle to achieve profitability until production reaches well into a hundred thousand units per year.
"We made the right investment," Tosyalı said, adding that the company's initial priority had been to develop a technologically advanced vehicle that consumers could afford and would be satisfied with.
Togg also plans to expand its presence in European markets.
The company entered Germany last year and has received interest from companies in several countries seeking to sell its vehicles locally, Tosyalı said.
Germany was chosen in part because of the large Turkish community there, he said, adding that the company had received stronger-than-expected interest.
However, differences between Türkiye's and Europe's banking and vehicle-financing systems have presented a challenge.
Togg is continuing discussions with banks over financing arrangements in Europe, Tosyalı said.
Tosyalı said Togg's charging network operator Trugo would continue investing to expand charging infrastructure ahead of the growing number of EVs on Türkiye's roads.
Trugo initially concentrated its investments along routes where Togg vehicles were most frequently used, he said.
Nearly 30 brands have since entered Türkiye's charging business, significantly easing drivers' concerns about finding charging stations.
Tosyalı said Trugo would continue to lead the sector while also supporting other companies that invest in charging infrastructure.
He added that the growing network meant EV owners would not face a shortage of charging stations now or in the future.
Tosyalı also welcomed potential new domestic carmakers, saying additional Turkish brands would enrich the market and further expand the country's automotive transformation ecosystem.
