The family of British actor Roger Moore has confirmed on his official twitter account that the James Bond star died at the age of 89.
"With the heaviest of hearts, we must share the awful news that our father, Sir Roger Moore, passed away today," his three children said in a statement via Twitter. "We are all devastated."
Moore died in Switzerland "after a short but brave battle with cancer," the statement said.
His 12 years as James Bond, the British agent with a voracious appetite for danger, made Moore a millionaire as well as a heartthrob the world over.
Known for his ironically raised eyebrow and deadpan quips, Moore's take on the suave superspy was more tongue-in-cheek than that of his manly predecessor Sean Connery.
But he outgunned Connery and all the other actors to have played 007 by taking the role he fondly called "Jimmy Bond" in a record number of seven films.
Moore was also one of the last of the old-style movie stars, who counted Frank Sinatra and David Niven among his friends and lived in luxury in Switzerland and the French Riviera.
He went on to become a real-life hero as an ambassador for UNICEF, even as he downplayed his own talents.
"I'm not that cold-blooded killer type. Which is why I play it mostly for laughs," he once said.
'Not done badly'
Born Roger George Moore, on October 14, 1927 in the London suburb of Stockwell, he was the only son of a police constable and his wife, and had a happy childhood.
"I've not done badly for a boy from Stockwell, where I used to gaze at the silver screen in wonderment, little realising I'd be a part of this magical world," he wrote in his autobiography, "My Word Is My Bond."
Moore began his acting career as an extra in the 1940s before studying at the Royal Academy of Dramatic Art.
He landed an MGM studio contract but only had supporting roles during the 1950s.
It was not until the following decade that he achieved worldwide fame, starring in British television show "The Saint" as smooth-talking adventurer Simon Templar.
He also played alongside Tony Curtis in the 1970s crime series "The Persuaders".
Moore said in his autobiography he had been approached about playing James Bond, novelist Ian Fleming's fictional secret agent, as early as 1967.
But it was not until 1973 that he finally won the role -- despite, at 45, being two and a half years older than Connery, the man he replaced.
Moore made his debut in "Live and Let Die", after the producers made him lose weight, get fit and cut his hair.
He followed it with "The Man With the Golden Gun" (1974), "The Spy Who Loved Me" (1977), "Moonraker" (1979), "For Your Eyes Only" (1981) and "Octopussy" (1983) before bowing out after "A View to a Kill" in 1985, when he was 57.
"Sadly, I had to retire from the Bond films," Moore said at a ceremony to award him a star on Hollywood's "Walk of Fame", just ahead of his 80th birthday. "The girls were getting younger and I was just getting too old."
Moore acted in other films both during and after the Bond years but none had anything like the success of 007.
He was always self-deprecating when it came to his own skills, once joking: "I have three expressions, left eye, right eye and none moving at all."
Moore also enjoyed the high life, with a group of celebrity friends and homes in southwestern Switzerland and Monaco.
But in recent years Moore had become known for his humanitarian work, through activities as a UNICEF Goodwill Ambassador, helping raise funds for under-privileged children.
He was awarded a knighthood in 2003 in recognition of his work with the organisation.
He was also an active campaigner against the production of foie gras.
In 1993 he underwent surgery for prostate cancer, in 2003 he was fitted with a pacemaker, and in 2013 he was diagnosed with diabetes.
In 2014 he published "Last Man Standing: Tales from Tinseltown" titled "One Lucky Bastard" in the United States.
In 2015 he was number 38 in British GQ magazine's 50 best dressed men.
Moore was married four times and is survived by two sons and a daughter.
During his first two marriages -- to ice skater Doorn Van Steyn and singer Dorothy Squires -- he once admitted he had been physically abused.
His children were all with Italian actress Luisa Mattioli, whom he married in 1969 divorced in 1996. He married Kristina Tholstrup, a Swede, in 2002.