İş Sanat's world music series will host Italian pop diva Ornella Vanoni on Jan. 27. Vanoni started her artistic career in 1960 as an actress in Bertolt Brecht's works, but she entered the music world with her self-titled first album a year later. With her unique style and reinterpretation of folk and popular songs, she was nicknamed the "underworld singer." Vanoni became more popular in 1963 when Gino Paoli composed "Senza fine" and "Che cosa c'e" for her. A year later, she won the Festival of Neapolitan with her song "Tu sin a cosa grande." Today, she is one of Italy's most respected pop singers. Her biggest achievement came when she released her hits "Una ragione di piu," "Un'ora sola ti vorrei" and "L'appuntamento." In 2004, her other hit "L'Appuntamento" was included in the soundtrack of "Oceans Twelve." Her emotional voice attracts the soul of the audience and her fame has extended the borders of Italy thanks to her sophisticated pop style. Celebrating her 80th birthday, the "first lady" of Italian pop music will be in Istanbul next week.