Brand Week Istanbul to gather creative projects and brands

Brand Week Istanbul, which is a large-scale event aimed at bringing Turkey's marketing and communication industry together with the world's most creative names, concepts, and projects, will be organized for the fourth time between Nov. 7 and 11 at Istanbul's Lütfi Kırdar International Convention and Exhibition Center. Well-known figures such as Wharton School Marketing Professor Dr. Jonah Berger, authority in marketing and brand strategy and the founder and CEO of Vivaldi Group Dr. Erich Joachimsthaler, Global Chief Brand & Marketing Strategy Officer at SapientNitro Darren McColl and award-winning film producer Mika Johnson will be in attendance.

In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city's enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas. Apart from inspiring conferences, the organization will host exhibitions, competitions, screenings and workshops. One of the highlights of the event, the Brand Academy organized in collaboration with Brand School will distribute certificates to this year's attendees. Students will be able to listen to the star names of the marketing and brand sectors during free of charge lessons. This year's Brand Week Istanbul is also to host the 11th Felis Awards. During the most competitive week of the year, the most creative works in 390 sub categories will be awarded. Furthermore Brand Week Istanbul will offer a once in a lifetime networking opportunity. The organization will also host an exclusive exhibition of Turkey's most loved brands with the Lovemarks Award Ceremony. Brands which stole the hearts of the consumers with their creative communications strategies will be presented an award at the ceremony.

When: From Nov. 7-11

Where: Lütfi Kırdar Anatolia Auditorium