Heart of modest fashion to beat in Istanbul


Lifestyle Turkey 2018, the only commercial modest fashion fair in Turkey and the Middle East, will be held at the Istanbul Congress Center between Feb. 15 and Feb. 17.

Modest fashion, which caters specifically to the wardrobe needs of Muslim women, has become one of fashion industry's fastest growing branches with annual global sales reaching over $250 billion.

Turkey is among the top modest fashion markets, along with the United Arab Emirates, Nigeria, Saudi Arabia and Indonesia.

The event will mark Turkey's growing status in the sector and bring the major suppliers under one roof.

The fair, held for the first time last year, looks to set global fashion trends, promote trade, and make Turkey a leading force in the modest fashion industry.

Supported by the Economy Ministry, Lifestyle Turkey 2018 is expected to host more than 500 international buyers, over 100 companies and thousands of visitors.

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