Barcelona arrives in New York looking to expand US market
by Associated Press
NEW YORKSep 09, 2016 - 12:00 am GMT+3
by Associated Press
Sep 09, 2016 12:00 am
Barcelona's official motto is "mes que un Club", or "more than a club" in the Catalan language. In an effort to take over the U.S. market, the Spanish soccer powerhouse is showing that it's also a global, multimillion dollar business.
Looking to capitalize on its biggest assets - superstars like Lionel Messi and Neymar - and the growing popularity of soccer in the U.S., Barcelona opened a commercial office in New York that will lead the team's efforts to expand its business, gain more fans across the Atlantic and help the sport grow in America. Barcelona already has commercial deals with four American companies - Nike, Gillette, Gatorade and Black & Decker.
It also claims to be the most popular soccer team in the country with about 19 million fans, followed by Manchester United with 17 million. The Premier League club is owned by the U.S.-based Glazer family, which also owns the Tampa Bay Buccaneers in the NFL, and is listed on the New York Stock Exchange.
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