Survey: Appearance and style of gadgets matter to Turks

GfK Market Research Agency's recent survey showed that 49 percent of people in Turkey purchase technology products according to their appearance and style, which leading Turks to rank first in this category. GfK asked 26,000 Internet users in 22 countries whether they agree with the statement "appearance and style of a technology product is important," and 55 percent of female Internet users in Turkey and 45 percent of male Internet users in Turkey answered 'yes'. Turkey was followed by Mexico with 48 percent and Brazil with 45 percent.

GfK conducted the survey in Turkey with 804 Internet users. A total of 51 percent of those surveyed where in the 15-19 and 40-49 age groups; 50 percent of those surveyed from the 20-29 and 30-39 age groups said style is important for them while purchasing a technology product.

According to the survey, consumers who cared the least about a technological device's style and appearance were participants from Sweden, Belgium and Germany. Only 26 percent of Swedes, 22 percent of Belgians and 20 percent of Germans agreed that "appearance and style of a technology product is important."

The survey revealed that the 20-29 age groups around the world consider style important. Only 5 percent of this age group said the style and appearance of technology products is irreverent.

As a part of the study, 26,000 Internet users over the age of 15 from Argentina, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Sweden, Taiwan, Turkey, the U.K., Ukraine and the. U.S. participated in the online survey.

Commenting on the results of the survey, GfK Global Communications Director Arndt Polifke said the results paint a more holistic picture for what customers focus on while purchasing technology products.