'Our digital strategy is clear'
Two out of every three participanting companies think that they have "clear and understandable digital strategies." The participants of the survey suggest that the most important factor for corporate digital transition is a clear strategy. However, one in every five companies that participated to the survey claimed that they do not have a clear and understandable digital transition strategy. Of the total investments made in 2015 by the surveyed companies, 27 percent were related to Internet, mobile software and hardware. The survey also demonstrates that companies operating in sectors such as banking, telecommunications, retail and durable consumer goods have come a long way in creating a clear and understandable digital strategy.
Competition key element in digital investment
When the surveyed CEOs and executives were asked about the reasons that encouraged them to facilitate a digital transition, 17 percent said improving productivity is very important while 16 percent prioritized meeting the needs of their customers. In terms of the importance, improving efficiency was indicated as an important reason for facilitating a digital transition, topping the list of reasons with 21 percent, followed by the ability to meet customers' needs with 19 percent, competition advantage with 19 percent and increasing profit with 12 percent. While the telecommunications, insurance and banking sectors rank among the top three sectors in terms of their investments in digital platforms, retail stands out among other sectors as well.
Wearable technology and robots
When the companies investing within the scope of a clear and understandable digital strategy were asked about their future investments, they said they have investments in almost every technological platform except for wearable technology, robotic investments and renewable energy technologies. Moreover, they plan to increase their digital investments in the future. The investment focus of business-to-consumer (B2C) and business-to-business (B2B) companies, however, were found to differ from one another.
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