Information sharing can be a risk
Users trying to kill Pokemons actually share important deadly information about themselves, as location is critical. If just one person plays the game in a group, they do not need to leave breadcrumbs behind. "Pokemon Go" mania carries location-based information and does not forget ads. Since Turkey is in the top-five counties for usage, it is also one of the countries most affected by the outbreak. Although the rebirth of Pokemon has revived Nintendo, real growth will be in ad and location-based services. In the end, this mania provides Google with great profit along with location info and an ad platform.
Mobile ad competition
The number of users and usage duration play important roles in expanding opportunities for mobile ads. "Pokemon Go" is about to catch Twitter in the number of active users. It has already reached 3 percent of Android users in the U.S. It is pretty close to Twitter at 3.5 percent. Social media shares also greatly affect the attraction of Pokemon Go, as 4.7 million tweets have been sent worldwide related to it. According to data shared via @TwitterData and collected from July 4 to July 11, while three tweets per minute were sent on June 4, nearly 1,400 tweets were shared per minute yesterday. While reading this news story, shares will continually multiply.
The more fame, the more money
With usage as high as 43 minutes, according to SimilarWeb ads, Pokemon Go is ahead of WhatsApp at 30 minutes and Instagram at 25 minutes and doubles Snapchat's 22 minutes. Thus, the greater the usage, the more shares the applications get from ads. The app with the most screen time increases its chances. Ad and location information hides behind Pokemon love, which grows by sharing. "Pokemon Go" offers sign-in via Google, making it the face of the mobile ad fight as the game places Pokemon characters on Google Maps. The Tango project in which Google uses 3-D maps and AR technology is also in the game.
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