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Designers imagine, visualize homes after COVID-19 in Milan

by French Press Agency - AFP

MILAN Sep 08, 2021 - 6:51 pm GMT+3
People look at "Monsieur et Madame Dior" by artist Pierre Yovanovitch displayed during the Fuorisalone 2021 design week in Palazzo Citterio, in Milan, Italy, Sept. 4, 2021. (AFP Photo)
People look at "Monsieur et Madame Dior" by artist Pierre Yovanovitch displayed during the Fuorisalone 2021 design week in Palazzo Citterio, in Milan, Italy, Sept. 4, 2021. (AFP Photo)
by French Press Agency - AFP Sep 08, 2021 6:51 pm
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The Milan Furniture Fair got underway this week, and the theme of the event was certainly adapting to life after the coronavirus pandemic.

A pool table that changes into a dining table, a bookshelf that transforms into a filing cabinet and noise-canceling panels to facilitate home-working were a few of the post-pandemic ideas that were on the minds of exhibitors at the fair.

After months cooped up at home, many people's houses and apartments have been transformed into offices, schools, gyms and playgrounds, blurring the lines between public and private spaces.

"The home has become a refuge for its inhabitants, a welcoming place that reflects the personality of each of them and offers both comfort and a certain flexibility," Maria Porro, head of the Salone del Mobile fair, told Agence France-Presse (AFP).

"Hence the search for materials that feel nice to touch, and multifunctional pieces that allow spaces to be modulated and personalized."

People look at the Dior Medallion Chairs event displayed during the Fuorisalone 2021 design week in Palazzo Citterio, in Milan, Italy, Sept. 4, 2021. (AFP Photo)
A visitor walks past the Fenobel stand, at the "Super Salone" one of the special event of the 2021 Salone del Mobile Milano, an International Furnishing and Design Fair, in Rho on the outskirts of Milan, northern Italy, Sept. 7, 2021. (AFP Photo)

Modular billiards

A pool table in Canaletto walnut laid with plates and candles draws the eye of visitors, who stop to feel its smooth surface and take photos.

"Demand has increased with the pandemic because people have rediscovered their home and want a games area that transforms easily into a dining table or desk," said Guido Rossi of the manufacturer MBM Biliardi.

Nearby, Ferrimobili offers tailor-made products including a shelf that houses an extendable desk, adapted for the needs of people working from home.

French designer Philippe Starck poses with one of the chairs he designed at the Andreu World stand, at the 2021 Salone del Mobile Milano, in Rho on the outskirts of Milan, Italy, Sept. 7, 2021. (AFP Photo)
French designer Philippe Starck poses with one of the chairs he designed at the Andreu World stand, at the 2021 Salone del Mobile Milano, in Rho on the outskirts of Milan, Italy, Sept. 7, 2021. (AFP Photo)

"It's the ideal solution for small spaces. With the pandemic, clients want a home that is more functional but also still elegant," said Domenico Tescione from the Rimini-based firm that saw its revenues increase by 20% last year.

The wider Italian furniture industry had a difficult 2020, when the country endured months of coronavirus lockdowns, with turnover falling 8.9% to 21.2 billion euros ($25 billion).

In the first half of 2021, however, sales soared and even overtook pre-pandemic levels, at 14.3% higher than the same period in 2019.

People visit the 'Museo del Design Italiano' during the Fuorisalone 2021 design week in Triennale Museum, in Milan, Italy, Sept. 4, 2021. (AFP Photo)
A project called 'Vertical Chalets' by Italian studio Peter Pichler Architecture at the University of Milan during the Fuori Salone 2021 design week, in Milan, Italy, Sept. 6, 2021. (AFP Photo)
A work called 'Falso Autentico' by Italian artist Marco Nereo Rotelli at the University of Milan during the Fuorisalone 2021 design week, in Milan, Italy, Sept. 6, 2021. (AFP Photo)
A visitor looks at Davidis Living Room Revisited by artists Guillermo Kuitca and David Lynch at the Les Citoyens by Cartier Foundation during the Fuorisalone 2021 in Triennale Museum, in Milan, Italy, Sept. 4, 2021. (AFP Photo)

Bright colors

Comfort has become increasingly important. "Working for hours on an old table and repurposed chair is unacceptable," said Andrea Bottoli of office furniture firm Martex.

Home-workers who spend much of their day in videoconferences are also focusing more and more on their image.

"They put the company logo as a backdrop, they try to find the most attractive part of their house and adapt the light so they don't look too tired," Bottoli said.

Before the pandemic, "clients looked for office furniture that made it feel more like home – and now it's the reverse. They want an office at home, without it looking like a workplace," added designer India Mahdavi.

Another trend during lockdowns was that "people wanted their house to be a happy place, so with more color and greenery," she told AFP.

People look at Building Sugarcubes by artist Dejana Kabiljo displayed during the Fuorisalone 2021 design week in Palazzo Litta, in Milan, Italy, Sept. 4, 2021. (AFP Photo)
A visitor looks at the Seletti stand, at the "Super Salone" at the 2021 Salone del Mobile Milano, an International Furnishing and Design Fair, in Rho on the outskirts of Milan, Italy, Sept. 7, 2021. (AFP Photo)

The trend of searching out durable, solid and sustainable material was highlighted by the fair's "urban forest," 100 maples, oaks, lime, apple and plum trees that welcomed visitors and will later be replanted around Milan.

"The pandemic has revealed a huge appetite in people for creating, for renovating their homes, because they are staying at home, they don't travel so much," said French designer Pierre Yovanovitch.

He believes "people want comfort, sensuality," not cold, white interiors: "They are searching for more playfulness, more color, more joy."

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Models present creations from the Spring/Summer 2023 Haute Couture collection by Dutch designers Viktor Horsting and Rolf Snoeren for Viktor and Rolf fashion house during the Paris Fashion Week, Paris, France, Jan. 25, 2023. (EPA Photo)

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