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New assistant 'AiDA': AI steals fashion show with its designs

by Reuters

HONG KONG Dec 27, 2022 - 10:27 am GMT+3
Edited By Buse Keskin
A model presents at the first designer-led AI fashion collection that was assisted by AiDA, during "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China, Dec. 19, 2022. (Reuters Photo)
A model presents at the first designer-led AI fashion collection that was assisted by AiDA, during "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China, Dec. 19, 2022. (Reuters Photo)
by Reuters Dec 27, 2022 10:27 am
Edited By Buse Keskin

Hong Kong's Fashion X AI show introduced designs made by artificial intelligence, dazzling the audience with a certain "alien" quality.

The show put more than 80 outfits from 14 designers in the spotlight, all of which were created with the help of the artificial intelligence software AiDA, short for "AI-based Interactive Design Assistant.” The software was developed by Ph.D. students and academics at the Hong Kong-based AiDLab.

Masked in monochrome blue, wearing outfits that ranged from down jackets to translucent skirts, models strutted past rows of critics and fashion designers.

Images of the designer-led AI collections that were assisted by AiDA are seen backstage during the "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China, Dec. 19, 2022. (Reuters Photo)
A model presents at the first designer-led AI fashion collections, which was assisted by AiDA, during the "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China, Dec. 19, 2022. (Reuters Photo)

Attendee Cynthia Tse said it felt like she was witnessing the future of fashion at the show. "I think the face covering is definitely alien-like, and exciting,” said Tse.

According to AiDLab CEO Calvin Wong, the software was created to serve as a "supporting tool" for designers. "AiDA is an assistant for fashion designers just to help them, you know, to work together," Wong said. "Designers and AI can work together to come up with the final collection."

The AiDA system is supported by AI technologies such as image recognition, detection and image generation, Wong said. Designers can upload draft sketches, materials, and color palettes to a virtual mood board, and the software’s algorithm generates blueprints that designers can tweak and add their own flair to.

The system can produce a dozen fashion templates within 10 seconds, saving designers precious time, Wong said.

Hong Kong-based fashion designer Mountain Yam has been using AiDA for the past six months and said it not only saved him time, but inspired him.

A model takes a selfie backstage before the first designer-led AI "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China, Dec. 19, 2022. (Reuters Photo)
Chief Executive Officer and Centre Director of AiDALab professor Calvin Wong speaks during the "Fashion X AI : Call For Young Talents 2022" fashion show in Hong Kong, China,  Dec. 19, 2022. (Reuters Photo)

"Our relationship is comparable to a romantic relationship in that I seemed to gradually get to know her (AiDA), and she gradually got to know my own designs," Yam said. "In accordance with my lines, styles and databases, the system will propose something for me that I may not have ever considered, but she (AiDA) thinks is suitable for me. Therefore I believe we are developing a long-term relationship.”

Fashion designer Yulia Tlili said she had hoped the AI designs would be more at the forefront of the collection, noting that they weren’t nearly as radical as the futuristic collections she had helped design when she started her career.

"I think AI is full of possibility and it's really an amazing opportunity for the students and for the professors to really collaborate with this really interesting field," Tlili said.

AiDA was officially launched with the Fashion X AI show, and is available to designers in Europe and Asia Pacific.

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  • Last Update: Dec 27, 2022 12:32 pm
    KEYWORDS
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