Less is more
The age of long studies and text-heavy publications as the primary form for conveying information is past, especially if you aim to reach the general populace. Now is the time to give much with less. Thus when displaying complex information in an easy to understand way, infographics are a very useful tool, which can be seen on virtually any platform, ranging from academia to schoolbooks. All varieties of science rely on them heavily; whether as an acute representation of a complicated math problem, or the formulation of linguistic principles in the form of a tree diagram, infographics are here to stay. But despite recent popularity, infographics are not a modern conception.
We need not talk about relatively recent examples, such as Florence Nightingale's examinations of the causes of death in the Crimean War, which is much too recent compared to what we have in mind. No, we must look much earlier than 1858. In the 1400s, numerous diagrams relayed information too complex to relay with words alone, such as the Trees of Consanguinity depicting family lines of notable dynasties during the Middle Ages. We can even present examples of pre-historic depictions on cave walls, but let's not go too far down the rabbit hole. In the early Renaissance, tree visualizations were the most popular form of infographics and aesthetically reached their peak. Today's infographics might not be as pleasing to the eye as their Renaissance counterparts, but they are much more capable of relaying the necessary information.
This is more important now: As the information age reaches its peak, we are hopelessly struggling against an unrelenting wave of data that threatens to overload us, as the attention we can give to individual bits diminishes. According to a study by Robert Lane and Dr. Stephen M. Kosslyn, our brains take more time to process words as they need to decode each letter or symbol to derive meaning. In cases of visual representation, this decoding time is lessened, allowing for more information to be relayed without causing confusion to the reader.
Thus it is no surprise that the media uses infographics heavily, especially if they appeal to a younger audience. Also unsurprisingly, infographics are among the contents which newspapers are least likely to be willing to allow re-publishing. Higher demand means less supply, which leads us to deduce a lack of expertise. Journalists and designers that specialize in infographics are absolutely necessary in newsrooms, and Daily Sabah is no exception. Especially when one considers that it is also one of the few methods which mainstream media can use to compete with new age media, to enable us to attract the younger generation.
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