Turkey strengthens curb appeal at Cannes real estate exhibition

According to an announcement from the Istanbul Chamber of Commerce (İTO), this year Turkey's involvement and participation in the MIPIM, which is one of the biggest real estate exhibitions in the world that brings together more than 20,000 real estate professionals from 90 countries organized each year in Cannes, France, will be the most comprehensive yet. İTO Chairman İbrahim Çağlar said that this year promoting Turkey and Istanbul will step up a level, explaining that the MIPIM has a strategic importance in promoting Turkey and Istanbul's real estate sectors around the world.

Leading companies from Turkey's real estate sector and construction industry will attend the exhibition, which will take place from March 15 to March 18. İTO will arrange various activities for the MIPIM exhibition in which projects and cities compete with each other. İTO built a 300,000 square meter Istanbul Real Estate Promotion tent last year and this year it will introduce and promote Istanbul in a 685 square meter facility - more than double the space reserved for Istanbul last year.

Çağlar said that the urban transformation project of Turkish firms and the Turkish government's planned mega infrastructure projects will be introduced and promoted to foreign investors from 89 different countries.

There will be a lot going on at the Istanbul Real Estate Promotion tent this year as well. With the "Star of Housing" team, the tent will be the main center of attention for its location, program and daily activities.

The Live Mockup of Istanbul, which was introduced for the first time last year, will also be held at the exhibition this year. The 69-square-meter mockup will present the four seasons of Istanbul. The video mapping presentation of the mockup was completely redesigned and the Live Mockup of Istanbul - the largest model of Istanbul built to date - will continue to display Istanbul around-the-clock to visitors with sound and visual effects.

The leading names in Turkey's planned urbanization and housing mobilization, the Housing Development Administration of Turkey (TOKİ) and its subsidiary Emlak Konut GYO A.Ş. will also promote their project.

In addition to introducing the most prestigious projects in Istanbul at the Istanbul Real Estate Promotion tent, on the first day of the exhibition a reception will be held for foreign investors, which will offer a chance for face-to-face meetings between Turkish firms and foreign investors. On the second day, İTO will organize a panel "Metropolitan cities: Are housing needs and demands related?"

Last year, a delegation from Turkey attended the exhibition with 700 people, and this number pushed Turkey up the list when the number of its visitors reached seventh place.