Apple hones marketing for Watch with focus on fitness
Two years after unveiling the Apple Watch with apps and styles that tried to appeal to every need and every customer, Apple Inc has honed its marketing strategy, debuting a second generation product aimed squarely at the health and athletic audience. The focus on fitness will enhance the watch's appeal to its core audience but also cements its status as a niche device, analysts said. The new Watch starts at $369, includes a GPS chip, and is waterproof. Apple designed a special edition with sports giant Nike Inc. Exercise buffs on social media cheered the new features, particularly the internal GPS system designed for runners who want to track workouts without dragging along their phones.
Super Mario's iPhone surprise fuels hopes for Nintendo
Shares of Nintendo Co surged as much as 18 percent Thursday, propelled by a surprise announcement at Apple Inc's iPhone launch event of the debut of the Japanese firm's popular game franchise Super Mario Bros on the iPhone. Investors are betting the new game, Super Mario Run, will be another mobile hit for the Japanese company akin to the wildly popular Pokemon GO, as it moves away from its console-focused strategy and embraces on-the-go gaming. "Launching a well-known Nintendo character on the globally penetrated iPhone is one of the best scenarios that investors have hoped for," Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities, said. Nintendo said it would launch the game initially on Apple's App Store in December.
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