Added-value to consumers
Hiçsönmez said that the added revenue provided by the final mobile consumer, via devices and services, should not be ignored as well as its direct and indirect effect on the Turkish economy. He said that customer profitability is the net profit, after the cost of having mobile devices and its network is deducted from the total profit made from consumers' usage of mobile devices and the services that come along with the devices. "Regarding all levels of the mobile market, it has been discovered that the most profitable group is the final consumers, who make up 60 percent of the market's total profit. Customer profitability has reached TL 141.6 million in 2015 and 2016," he continued.
More trained IT teams in need
Stressing that steps should be taken to accelerate development, Hiçsönmez noted the need for trained IT teams. "In schools, smart blackboards, free tablet use and coding education must be prioritized. It is also necessary to better promote technological investments. These will all pave the way for turning the country into a mobile market center."
Cellphone first choice
Turkish people have two passions: Football and TV series. However, mobile devices have proven very addictive, leaving such mundane things in the dust. It is not necessary to speculate about the growing popularity of mobile devices considering half of surveyed women claim they find using their mobile devices is more interesting than watching their favorite TV drama. The same trend is seen in men, where half of the surveyed participants chose their phones over an adrenaline-packed football game.