Turkish TV series as well as films have become popular in the world and have contributed to Turkey's image and promotion of its culture and its products in the countries where they are aired. This has also increased interest in games by Turkish developers in the region, particularly in the Middle East and North Africa (MENA) region, according to Burak Gözalan, senior manager of InGame Group, the developer and publisher of the world-famous video game "Zula."
"Our main strategy is to follow the success of Turkish series into gaming," Gözalan told Anadolu Agency (AA) Sunday.
Turkish shows, which promote Turkish culture, tourism and products, are currently aired in more than 140 countries and have reached export figures of over $350 million per year. Turkey ranks second in global TV series exports – trailing only Hollywood.