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Istanbul tops London, Barcelona for hotel occupancy rate in August

by Daily Sabah

ISTANBUL Sep 30, 2019 - 5:33 pm GMT+3
Istanbul's July 15 Martyrs Bridge is seen from the Et Cetera On the Bosphorus restaurant in the Radisson Blu Bosphorus Hotel in Ortaku00f6y district. (IHA Photo)
Istanbul's July 15 Martyrs Bridge is seen from the Et Cetera On the Bosphorus restaurant in the Radisson Blu Bosphorus Hotel in Ortaku00f6y district. (IHA Photo)
by Daily Sabah Sep 30, 2019 5:33 pm

Istanbul was among the top 10 European cities for highest hotel occupancy rates in August, according to Hotel Association of Turkey's (TÜROB) data.

Recovering from a several yearslong lag in tourism, Istanbul climbed its way to seventh on the list of 35 vacation destinations, surpassing Budapest, Barcelona and London.

Istanbul recorded an 87.7% occupancy rate in August, up 4.4% year-on-year, in part boosted by fans flooding to watch the UEFA Super Cup final between Liverpool and Chelsea in the city.

The average occupancy rate among European destinations was 77.7% in August. Edinburgh topped the list with 89.9%, followed by Dublin with 89.5% and St. Petersburg with 88.5%. Copenhagen, Amsterdam and Prague also made it into the top 10.

Hotel occupancy in Turkey's southern resort city of Antalya also increased by 4.4% year-on-year to 82.9% in August.

Overall, Turkey had a 79.5% hotel occupancy rate in August, up 4.9% compared to the same month last year, according to TÜROB's country performance report. Turkey ranked 15th among 27 European countries on the list.

Accommodation prices also rose in Turkey, but were still below the European average. The average daily rate (ADR) in Turkey rose 21.9% year-on-year in August, reaching 105 euros ($114), according to TÜROB's data.

The revenue per available room (RevPAR), calculated by multiplying the occupancy rate by the ADR, rose 27.9% to 83.4 euros.

The ADR in Istanbul increased by 20.1% year-on-year to 107.3 euros in August. RevPAR increased by 25.4% to 94.1 euros.

The ADR among other European countries was 117.7 euros, while the RevPAR was 91.5 euros.

Antalya topped the European average for ADR at 174.7 euros, an increase of 25.7% compared to August 2018.

Turkey's average occupancy rate for the January-August period rose 1.2% year-on-year to 67.3%, while ADR during that period rose 11.5% to 79.6 euros and RevPAR rose 13.4% to 53.6 euros.

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