In recent years, Middle Eastern and Asian nations have taken an evident initiative to draw in foreign students. Malaysia, Singapore and China alone have acquired a 12 percent share of the global student market.
In order to organize promotional activities in a more widespread and systematic manner, Turkey has now established the TUPA Agency (Turkish Universities Promotion Agency). Founder of the agency, Deniz Akar explains why there is a need for such an agency by stating the following:
"While the number of state universities in Turkey has surpassed 100, there are more than 70 foundation universities. The number of universities is expected to reach 200 in the upcoming period. Meanwhile, Turkey also sends tens of thousands of students each year to study abroad. However, the number of foreign students in Turkey is in the thousands.
While the number of Turkish students studying abroad has neared 100,000, the number of foreign students studying in Turkey is around 18,000. There seems to be a single way to increase that number and that is to do the best possible promotion of Turkish universities in target countries, just like England, America, Australia, Germany, France and Holland do."
Our promotional efforts began with the preparation of a catalogue entitled, "Study in Turkey". We have also prepared a website accessible from all over the world, www.studyinturkey.com. Both the web portal and the catalogue will include information on Turkey's university system such as rectors, interviews, university programs, communication, transportation, scholarships and life on campus."
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