Turkey is home to 11 million bachelors between the ages of 20 and 50 and some 3.3 million among them do not live with their parents. A survey on their spending habits shows a great potential for retailers as bachelors remain a steady niche in the market. The survey by Marketing Türkiye magazine indicates that married people spend 84 percent of their household budget on household needs, such as the care of wives, husbands and children. For bachelors, this figure only adds up to 44 percent.
So, what do they spend their income on? The survey shows they spend 21 percent of their budget on eating out, a figure that is only 6 percent for married couples. Expenditure for entertainment purposes films, concerts, theater, cultural events, books, etc. is also almost three times higher than the money the married spend. They invest 11 percent of their budgets in travel while married couples allocate only 2 percent for travel expenditures.
The part of the survey focusing on grocery shopping shows singles go shopping more than married people and fail to buy the exact amount of groceries they needed. Singles also prefer instant food and similar products while shopping and opt for smaller products compared to married shoppers. Those interviewed for the survey urge businesses to diversify their ranges of instant products.
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