Walt Disney Animation Studios' "Encanto" enchanted North American viewers, soaring to the top of the Thanksgiving weekend box office, according to industry watcher Exhibitor Relations.

Its numbers fell short of previous family-oriented Thanksgiving weekend releases such as "Frozen II" and "Coco" but were still seen as a sign that family films are starting to return to health in the pandemic era.

With original music by Lin-Manuel Miranda, "Encanto" tells the story of a family in the mountains of Colombia endowed with special powers – except for daughter Mirabel, who ends up having to save the others. Voice actors include Stephanie Beatriz, John Leguizamo and Diane Guerrero.

Also faring well was Sony's family-friendly "Ghostbusters: Afterlife." The latest chapter in the wacky supernatural franchise took in an estimated $24.5 million to place second for the Friday-through-Sunday period.

Directed by Jason Reitman, whose father Ivan Reitman made the original 37 years ago, "Afterlife" stars Paul Rudd, Carrie Coon and Mckenna Grace in a ghostly tale shape-shifted from 1980s Manhattan to today's small-town Oklahoma.

Further reflecting Hollywood's gradual recovery, Ridley Scott's new crime drama "House of Gucci" placed third at $14.2 million, a healthy showing for an adult-oriented film at a time when COVID-19 fears have kept many adult viewers at home.

The MGM/United Artists film stars Adam Driver as Maurizio Gucci, the onetime head of the famed Gucci fashion house, and Lady Gaga – again drawing Oscar buzz three years after "A Star Is Born" – as Patrizia Reggiani, the vengeful ex-wife who in 1995 hired a hitman to murder Gucci outside his Milan office.

The star-laden cast also includes Al Pacino, Salma Hayek, Jeremy Irons and Jared Leto.

Disney/Marvel superhero film "Eternals" placed fourth, at $7.9 million, while surpassing an accumulated $150 million domestically. Angelina Jolie, Salma Hayek, Richard Madden and Gemma Chan star in the story of an immortal race of aliens who emerge from hiding to save the Earth.

And in fifth was Sony and Screen Gems' new "Resident Evil: Welcome to Raccoon City." The video game adaptation took in $5.3 million, with Kaya Scodelario and Robbie Amell starring.