Daily Sabah logo

Politics
Diplomacy Legislation War On Terror EU Affairs Elections News Analysis
TÜRKİYE
Istanbul Education Investigations Minorities Expat Corner Diaspora
World
Mid-East Europe Americas Asia Pacific Africa Syrian Crisis Islamophobia
Business
Automotive Economy Energy Finance Tourism Tech Defense Transportation News Analysis
Lifestyle
Health Environment Travel Food Fashion Science Religion History Feature Expat Corner
Arts
Cinema Music Events Portrait Reviews Performing Arts
Sports
Football Basketball Motorsports Tennis
Opinion
Columns Op-Ed Reader's Corner Editorial
PHOTO GALLERY
JOBS ABOUT US RSS PRIVACY CONTACT US
© Turkuvaz Haberleşme ve Yayıncılık 2025

Daily Sabah - Latest & Breaking News from Turkey | Istanbul

  • Politics
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • Elections
    • News Analysis
  • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Expat Corner
    • Diaspora
  • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • Islamophobia
  • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
  • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
  • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Reviews
    • Performing Arts
  • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
  • Gallery
  • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
  • TV
  • Business
  • Automotive
  • Economy
  • Energy
  • Finance
  • Tourism
  • Tech
  • Defense
  • Transportation
  • News Analysis

Turkish Airlines again named country’s most valuable brand

by Daily Sabah with AA

ISTANBUL Jun 09, 2021 - 1:38 pm GMT+3
A Turkish Airlines Airbus A350-900 aircraft lands at Schiphol Airport, Amsterdam, the Netherlands, April 1, 2021 (Getty Images)
A Turkish Airlines Airbus A350-900 aircraft lands at Schiphol Airport, Amsterdam, the Netherlands, April 1, 2021 (Getty Images)
by Daily Sabah with AA Jun 09, 2021 1:38 pm

National flag carrier Turkish Airlines (THY) has been named the country's most valuable brand for the fourth consecutive year, according to a leading London-based independent branded business valuation consultancy research Wednesday.

The airliner topped the 15th edition of Brand Finance's Turkey 100 list for this year, boasting a brand value of $1.6 billion (TL 13 billion) despite being lower than last year’s valuation of nearly $2 billion.

The carrier was followed by electronics maker Arçelik with a brand value of $1.5 billion, which rose three spots when compared to 2020 research. Private lender İşbank ranked third as it has also jumped five spots from last year’s listing. The bank’s brand value was revealed as $1.19 billion.

Private lender Garanti BBVA which ranked third last year came in fourth this year with a brand value of $1.19 billion and was followed by telecommunications giant Turkcell and state lender Ziraat Bank with brand values of $1.61 billion and $952 million, respectively.

Akbank, with a brand value of $917 million, maintained its seventh place, while Yapı Kredi ranked eighth with $836 million, Türk Telekom was ninth with $789 million and Ford Otosan 10th with $787 million.

This year, seven new brands from various sectors also made it to the list. These brands were: TUSAŞ, Otokoç, Netlog, Anadolu Hayat, Arzum, Ray Sigorta and Karel.

Meanwhile, defense giant Aselsan posted the highest increase in value with a 65.7% jump, along with Yünsa Tekstil, which increased its valuation by 65.1%.

In the said period, the highest decrease in brand value was revealed by Anel Elektrik with 51.4%, followed by Beşiktaş with 43.5% and Otokar with 42.8%.

Brand Finance Turkey Managing Director Muhterem Ilgüner, commenting on the listing, said according to the study carried out based on the data of 2020, last year was not a good year for brands due to the COVID-19 pandemic and the total value of the 100 most valuable brands decreased by 12.7% compared to the previous year at $21.45 billion.

“The total value of Turkey's 100 most valuable brands has been in the range of $20 billion-$30 billion for 15 years,” he said, commenting that this is the result of the insistence of Turkish companies to focus on the domestic market and their reluctance to develop a global brand. This attitude creates “value infertility” according to Ilgüner.

Ilgüner also said that most of the brand revenues are in Turkish lira, with the share of global functional currencies remaining low. “The possible negative divergence in the Turkish lira negatively affects brand values.”

  • shortlink copied
  • Last Update: Jun 09, 2021 4:19 pm
    KEYWORDS
    turkish airlines brand finance brand value aselsan
    The Daily Sabah Newsletter
    Keep up to date with what’s happening in Turkey, it’s region and the world.
    You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    No Image
    First lady Emine Erdoğan opens Türkiye's 1st public adult disability education center
    PHOTOGALLERY
    • POLITICS
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • News Analysis
    • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Diaspora
    • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • İslamophobia
    • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
    • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
    • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Performing Arts
    • Reviews
    • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
    • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
    • Photo gallery
    • DS TV
    • Jobs
    • privacy
    • about us
    • contact us
    • RSS
    © Turkuvaz Haberleşme ve Yayıncılık 2021